Maeil Business Newspaper | Sustainable Fashion Brand ‘Greenest’ Enters New York Market Just Three Months After Launch

Greenest, a fashion brand dedicated to sustainability, has announced its entry into DOORS NYC, a prominent concept store located in New York.

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DOORS NYC is renowned in the New York fashion scene as a premier platform for discovering emerging brands and designers. The store frequently garners attention from leading fashion magazines such as Vogue, Elle, Harper’s Bazaar, Glamour, Cosmopolitan, and L’Officiel.

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It is also a favorite among celebrity stylists, including those of Kim Kardashian and Miley Cyrus, and enjoys recognition in the London fashion industry as well.

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Through its presence at DOORS NYC, Greenest aims not only to introduce its brand and products in the heart of New York, but also to highlight its core values of sustainability and eco-friendly production practices.

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Having officially launched in March, Greenest made its overseas debut just three months later by entering DOORS NYC—a remarkable milestone for the emerging brand.

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Greenest takes pride in sourcing sustainable fabrics and components from regions such as Europe and Japan. This approach ensures high-quality products while maintaining cost efficiency. Furthermore, its commitment to sustainability extends to its packaging. The brand uses FSC-certified shipping boxes approved by the Forest Stewardship Council, which support responsible forestry and environmentally conscious distribution. All products featured at DOORS NYC embody these sustainability-focused principles. Prior to this milestone, Greenest participated in a collaborative pop-up store with eight brands, held from May 12 to 14 at PRGM SPACE in Samcheong-dong, Seoul. This event marked the brand’s first pop-up appearance, allowing for direct engagement with customers. Additionally, Greenest’s spring collection has gained visibility through appearances in popular Korean dramas, further boosting brand recognition. The recent entry into DOORS NYC is expected to significantly enhance its global profile.