{"id":1703,"date":"2023-04-11T13:44:57","date_gmt":"2023-04-11T04:44:57","guid":{"rendered":"https:\/\/greenest-int.com\/?post_type=news&#038;p=1703"},"modified":"2025-04-01T21:36:23","modified_gmt":"2025-04-01T12:36:23","slug":"%ed%8c%a8%ec%85%98%eb%b9%84%ec%a6%88-%ea%b7%b8%eb%a6%ac%eb%8b%88%ec%8a%a4%ed%8a%b8-%ec%8b%a0%ea%b7%9c%eb%a1%a0%ec%b9%ad","status":"publish","type":"news","link":"https:\/\/greenest-int.com\/en\/news\/%ed%8c%a8%ec%85%98%eb%b9%84%ec%a6%88-%ea%b7%b8%eb%a6%ac%eb%8b%88%ec%8a%a4%ed%8a%b8-%ec%8b%a0%ea%b7%9c%eb%a1%a0%ec%b9%ad\/","title":{"rendered":"FashionBiz | 'Greenest' Launches to Lead the Movement for Sustainable Fashion"},"content":{"rendered":"<div id=\"react-quill\" class=\"sc-9751c939-13 jaUJpT\">\n<p>A new brand, Greenest, founded by CEO Ha-eun Choi, has officially launched with a mission to popularize sustainable fashion.<\/p>\n<p>.<\/p>\n<p>Designed with sustainability and eco-consciousness at the forefront of every stage\u2014from brand operations to product production\u2014Greenest is committed to using sustainable materials in every detail. This includes raw fabrics, shipping boxes, tapes, clothing tags, and more.<\/p>\n<p>.<\/p>\n<p>According to the company, many eco-friendly brands suffer from low brand recognition and weak product competitiveness, leading to consumer indifference. Greenest recognized this as a key issue early on and differentiated itself by securing partnerships with high-quality material suppliers. This enables the brand to compete on the same level as established designer labels.<\/p>\n<p>.<\/p>\n<p>To achieve this, Greenest directly sources sustainable fabrics and trims from Europe and Japan\u2014materials that are also used by renowned luxury brands. The goal is to maintain premium product quality while keeping costs reasonable.<\/p>\n<p>.<\/p>\n<p>Sustainability extends beyond the garments themselves. For instance, the brand uses Forest Stewardship Council (FSC)-certified shipping boxes as part of its environmentally responsible logistics practices.<\/p>\n<p>.<\/p>\n<p>At launch, Greenest unveiled its Spring 2023 Collection, offering a diverse lineup including blouses, shirts, and jackets. Each piece is designed with artisanal attention to detail and a classic, elegant silhouette, aiming to celebrate one\u2019s natural beauty and create timeless looks that transcend generations.<\/p>\n<p>.<\/p>\n<p>CEO Ha-eun Choi is a graduate of the Fashion Institute of Technology (FIT), one of the world\u2019s leading fashion schools. She majored in Fashion Business Management and graduated summa cum laude. FIT is known for alumni such as the founders of Michael Kors and Calvin Klein, as well as current VPs at Nike and Google.<\/p>\n<p>.<\/p>\n<p>Before launching Greenest, Choi gained experience working on global fashion projects through collaborations with major Korean conglomerates, global fashion media, and public institutions. She also honed her fashion sensibility while working at PR agencies handling luxury brands.\n\nGreenest\u2019s entire collection is available for viewing and purchase on the brand\u2019s official website.\n\nChoi stated, \u201cI believe sustainability is no longer optional in the fashion industry\u2014it\u2019s a necessity. But I often found that eco-conscious designs fell short in aesthetics and quality. I created Greenest to change that perception.\u201d\n\nShe continued, \u201cSustainability and sophistication are not mutually exclusive. My goal is to raise awareness and encourage more people to embrace sustainable fashion, ultimately making it the industry standard.\u201d<\/p>\n<\/div>\n<div class=\"sc-ac157f64-0 kVVTgq\">.<\/div>\n<div><\/div>\n<p>Reference : https:\/\/fashionbiz.co.kr\/article\/199528<\/p>","protected":false},"featured_media":1704,"template":"","meta":{"_acf_changed":false},"class_list":["post-1703","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/news\/1703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/media\/1704"}],"wp:attachment":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/media?parent=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}