{"id":165,"date":"2023-05-16T13:52:10","date_gmt":"2023-05-16T04:52:10","guid":{"rendered":"https:\/\/business01.one-tenth.kr\/?post_type=news&p=165"},"modified":"2025-04-01T21:35:55","modified_gmt":"2025-04-01T12:35:55","slug":"%eb%89%b4%ec%8a%a4-02","status":"publish","type":"news","link":"https:\/\/greenest-int.com\/en\/news\/%eb%89%b4%ec%8a%a4-02\/","title":{"rendered":"Maeil Business Newspaper | Sustainable Fashion Brand \u2018Greenest\u2019 Enters New York Market Just Three Months After Launch"},"content":{"rendered":"

Greenest, a fashion brand dedicated to sustainability, has announced its entry into DOORS NYC, a prominent concept store located in New York.<\/p>\n

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DOORS NYC is renowned in the New York fashion scene as a premier platform for discovering emerging brands and designers. The store frequently garners attention from leading fashion magazines such as Vogue, Elle, Harper\u2019s Bazaar, Glamour, Cosmopolitan, and L\u2019Officiel.<\/p>\n

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It is also a favorite among celebrity stylists, including those of Kim Kardashian and Miley Cyrus, and enjoys recognition in the London fashion industry as well.<\/p>\n

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Through its presence at DOORS NYC, Greenest aims not only to introduce its brand and products in the heart of New York, but also to highlight its core values of sustainability and eco-friendly production practices.<\/p>\n

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Having officially launched in March, Greenest made its overseas debut just three months later by entering DOORS NYC\u2014a remarkable milestone for the emerging brand.<\/p>\n

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Greenest takes pride in sourcing sustainable fabrics and components from regions such as Europe and Japan. This approach ensures high-quality products while maintaining cost efficiency. Furthermore, its commitment to sustainability extends to its packaging. The brand uses FSC-certified shipping boxes approved by the Forest Stewardship Council, which support responsible forestry and environmentally conscious distribution.\n\nAll products featured at DOORS NYC embody these sustainability-focused principles.\n\nPrior to this milestone, Greenest participated in a collaborative pop-up store with eight brands, held from May 12 to 14 at PRGM SPACE in Samcheong-dong, Seoul. This event marked the brand\u2019s first pop-up appearance, allowing for direct engagement with customers.\n\nAdditionally, Greenest\u2019s spring collection has gained visibility through appearances in popular Korean dramas, further boosting brand recognition. The recent entry into DOORS NYC is expected to significantly enhance its global profile.<\/p>\n

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A company representative stated, \u201cAs sustainability and eco-friendly values continue to gain global attention, Greenest\u2019s commitment to responsible manufacturing and product design has been well-received. We believe this has led to our rapid entry into the New York market. Moving forward, we aim to not only promote Greenest but also demonstrate the global competitiveness of K-fashion.\u201d<\/div>\n
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[Reference] https:\/\/www.mk.co.kr\/news\/business\/10737071<\/div>","protected":false},"featured_media":1701,"template":"","meta":{"_acf_changed":false},"class_list":["post-165","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/news\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/media\/1701"}],"wp:attachment":[{"href":"https:\/\/greenest-int.com\/en\/wp-json\/wp\/v2\/media?parent=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}